Success Stories :: Content Strategy

Direct Mail + TV As the first con­tent lead at LendUp, I cre­at­ed voice and tone guide­lines for all mes­sag­ing (includ­ing web­sites, email, radio, tele­vi­sion and bill­boards). This was unique­ly chal­leng­ing because since the com­pa­ny is a social­­ly-respon­si­ble lender cater­ing to sub­prime cus­tomers, I had to con­sid­er three audi­ences at all times: cus­tomers, finan­cial reg­u­la­tors[…]