Public speaker at SXSW and various web conferences in Chicago, Los Angeles and San Francisco Interview guest for outlets including NPR, CNet Radio, ABC Radio, Business Talk Radio Network and the San Francisco Chronicle Verified Twitter account (with 130,000+ followers) recognized by the Washington Post, USA Today, New York Post, BuzzFeed, Mashable, Vox, Playboy, Funny Or Die,[…]
Several years ago, O’Reilly Media approached me to write an irreverent book detailing various ways to safely buy and sell on eBay. The result was Don’t Get Burned on eBay: How to Avoid Scams and Escape Bad Deals, which blended pop culture and humor with real-life stories from eBay’s user forums in the U.S. and[…]
I helped concept an entertainment website for its launch and, as editor-in-chief, eventually led traffic growth to an average of 500,000 unique visitors and 6 million page views per month. In addition, I oversaw all published content and social media outreach, and supervised and managed a staff of writers and junior editors.
Social Media Marketing A major record label asked me to develop a marketing plan to help one of its artists, a breakout star from ‘American Idol,’ achieve mainstream success. Informed by online conversation monitoring tools and social media, I delivered a strategy document that revealed insights for how to best leverage the artist’s core audience[…]
Direct Mail + TV As the first content lead at LendUp, I created voice and tone guidelines for all messaging (including websites, email, radio, television and billboards). This was uniquely challenging because since the company is a socially-responsible lender catering to subprime customers, I had to consider three audiences at all times: customers, financial regulators[…]