Success Stories :: Publishing

Sev­er­al years ago, O’Reilly Media approached me to write an irrev­er­ent book detail­ing var­i­ous ways to safe­ly buy and sell on eBay. The result was Don’t Get Burned on eBay: How to Avoid Scams and Escape Bad Deals, which blend­ed pop cul­ture and humor with real-life sto­ries from eBay’s user forums in the U.S. and[…]

Success Stories :: Editorial

I helped con­cept an enter­tain­ment web­site for its launch and, as edi­­tor-in-chief, even­tu­al­ly led traf­fic growth to an aver­age of 500,000 unique vis­i­tors and 6 mil­lion page views per month. In addi­tion, I over­saw all pub­lished con­tent and social media out­reach, and super­vised and man­aged a staff of writ­ers and junior edi­tors.

Success Stories :: Social Media

Social Media Mar­ket­ing A major record label asked me to devel­op a mar­ket­ing plan to help one of its artists, a break­out star from ‘Amer­i­can Idol,’ achieve main­stream suc­cess. Informed by online con­ver­sa­tion mon­i­tor­ing tools and social media, I deliv­ered a strat­e­gy doc­u­ment that revealed insights for how to best lever­age the artist’s core audi­ence[…]

Success Stories :: Content Strategy

Direct Mail + TV As the first con­tent lead at LendUp, I cre­at­ed voice and tone guide­lines for all mes­sag­ing (includ­ing web­sites, email, radio, tele­vi­sion and bill­boards). This was unique­ly chal­leng­ing because since the com­pa­ny is a social­­ly-respon­si­ble lender cater­ing to sub­prime cus­tomers, I had to con­sid­er three audi­ences at all times: cus­tomers, finan­cial reg­u­la­tors[…]