Several years ago, O’Reilly Media approached me to write an irreverent book detailing various ways to safely buy and sell on eBay. The result was Don’t Get Burned on eBay: How to Avoid Scams and Escape Bad Deals, which blended pop culture and humor with real-life stories from eBay’s user forums in the U.S. and[…]
I helped concept an entertainment website for its launch and, as editor-in-chief, eventually led traffic growth to an average of 500,000 unique visitors and 6 million page views per month. In addition, I oversaw all published content and social media outreach, and supervised and managed a staff of writers and junior editors.
Social Media Marketing A major record label asked me to develop a marketing plan to help one of its artists, a breakout star from ‘American Idol,’ achieve mainstream success. Informed by online conversation monitoring tools and social media, I delivered a strategy document that revealed insights for how to best leverage the artist’s core audience[…]
Direct Mail + TV As the first content lead at LendUp, I created voice and tone guidelines for all messaging (including websites, email, radio, television and billboards). This was uniquely challenging because since the company is a socially-responsible lender catering to subprime customers, I had to consider three audiences at all times: customers, financial regulators[…]