Success Stories :: Editorial

I helped concept an entertainment website for its launch and, as editor-in-chief, eventually led traffic growth to an average of 500,000 unique visitors and 6 million page views per month. In addition, I oversaw all published content and social media outreach, and supervised and managed a staff of writers and junior editors.

Success Stories :: Social Media

Social Media Marketing A major record label asked me to develop a marketing plan to help one of its artists, a breakout star from ‘American Idol,’ achieve mainstream success. Informed by online conversation monitoring tools and social media, I delivered a strategy document that revealed insights for how to best leverage the artist’s core audience[…]

Success Stories :: Content Strategy

Direct Mail + TV As the first content lead at LendUp, I created voice and tone guidelines for all messaging (including websites, email, radio, television and billboards). This was uniquely challenging because since the company is a socially-responsible lender catering to subprime customers, I had to consider three audiences at all times: customers, financial regulators[…]