Nice to meet you.
I don't have one of those nice, neat descriptive job titles like "doctor" or "lawyer" or "Somali pirate." What I do is a little more multi-faceted.
The elevator pitch: I'm a communicator. I help businesses figure out what to say, how to say it, and where and when to do so.
To make that happen, I draw upon a variety of skills including content strategy, copywriting, marketing strategy, social media strategy, brand protection, reputation management, UX and more. (Usually not all at once but oh ... do I have stories.)
Ask me what I write and I'll respond, "Whatcha got?" Seriously, I write everything: One-line slogans, website copy, books — and all points in between. Online or off, I take the complicated and make it simple, and I'm a master storyteller.
Years of experience have also given me the ability to easily switch voices as demanded. Some projects call for humor, while others are more serious. I'm adept at assessing the target audience and jumping in with the best approach.
Bottom line: If you have questions, I have answers. As a communicator, that's what I do.
copywriting and editing of websites, slogans, emails, books, brochures, blogs, scripts, SEO, press releases and partridges in pear trees
content strategy and social media strategy, including benchmarking, site audits, gap analysis and more
public speaking, internal and external messaging, brand protection, reputation management and more
Some of my work
The kids call it a “portfolio.”
Waldorf Astoria NYCBrand
NerdWallet EmailsBrand + Product
LendUp Direct MailBrand + Product
NerdWallet FacebookBrand (Social Media)
Weedmaps InstagramBrand (Social Media)
Viking Range BrochuresBrand (Print)
FedEx Purple Power CampaignBrand (Print)
FedEx Flat File ToolProduct
The Boulders Resort & SpaBrand
Viking RangeSocial Media Marketing
FedEx Mobile SolutionsProduct