Work: I collaborated with a team of attorneys and visual designers to create a fresh new catalogue of direct mail collateral that folded necessary legal language into customer-friendly, on-brand copy. The result of our work was a sizable month-over-month lift in new customer acquisition.
COMEBACK (for existing loan customers)
– comeback1
– comeback2
– comeback3
INVITATIONS (for prospective loan customers)
– invite1
– invite2
– invite3
INVITATIONS (for prospective credit card customers)
– ccinvite1
– ccinvite2
BUCKSLIPS (for A/B testing)
– buckslips