LendUp Direct Mail

Work: I collaborated with a team of attorneys and visual designers to create a fresh new catalogue of direct mail collateral that folded necessary legal language into customer-friendly, on-brand copy. The result of our work was a sizable month-over-month lift in new customer acquisition.

COMEBACK (for existing loan customers)
comeback1
comeback2
comeback3

INVITATIONS (for prospective loan customers)
invite1
invite2
invite3

INVITATIONS (for prospective credit card customers)
ccinvite1
ccinvite2

BUCKSLIPS (for A/B testing)
buckslips