NerdWallet Emails

Work: Content strategy and on-brand messaging for notification, promotion and drip emails.

NOTIFICATIONS
Score up alert (customer’s credit score goes up)
Score down alert (customer’s credit score drops; subject line and content left vague for privacy reasons)
Score update (monthly credit score update)
Score update (monthly credit score update)

PROMOTIONAL
Get score (new customer signed up but didn’t get their credit score)
New features (introduces current customers to new features)
New features (introduces current customers to new features)
New features (introduces current customers to new features)
Educational (promotes new content about credit building)

DRIP
Comeback 1 (customer searched for a card but didn’t apply)
Comeback 2 (reminder to same customer)