I specialize in content design, writing + strategy.
Basically, I use words to make things better.
a little about me
Long story short: I write like a copywriter and think like a strategist. Someone once called me a “pragmatic creative” and it's kind of perfect.
Short story longer: My sweet spot is right where product, brand, and strategy meet. I help stakeholders understand their needs, and then collaborate with cross-functional teams (including design, product, eng, and marketing) to develop and execute the best concepts for maximum impact.
So I don't just write words. I’m a content designer. I create structures that keep things uniform, all with an eye on brand voice and tone to ensure end-to-end consistency.
Oh, and I firmly believe …
It’s crucial to meet people where they are. Provide content where they expect it, when they need it, in a way that makes sense. And then get the hell outta the way.
If someone is lost or confused, it’s (usually) not their fault. It’s our fault as an experience design team. Maybe we didn’t do enough testing. Maybe we made bad assumptions. Either way, it’s not the user’s fault.
If you make someone feel dumb, they won’t be back. So, you know … don’t do that. (See above.)
media awards
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… for content strategy on Twitter Confetti: Super Bowl LIV, a partnership with the NFL where Twitter printed fan and player tweets on confetti that rained down on the field at the end of the Super Bowl.
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… for content stratgy on Twitter End of 2020, an out-of-home campaign featuring dozens of tweets from users (some of them famous) bidding a not-so-fond farewell to 2020.
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… for content strategy on Twitter’s Black Lives Matter, an important Juneteenth out-of-home campaign featuring more than 300 powerful tweets placed in communities where people were rallying for racial justice.